• Summary

    Experienced entrepreneur with 15+ years of experience and proven success in licensed consumer products across international markets in Europe, Middle East & Asia and across multiple product categories.

    Highlights include:
    - Founded companies from scratch and grew to annual revenue of USD 10M+.
    - Built and managed talented and productive multi-national teams of up to 15 employees.
    - Successfully worked with some of the top brands in licensing across various consumer products categories including Disney, Marvel, Universal, Warner, Sanrio & many more entertainment & lifestyle brands.
    - In-depth product sourcing & product development knowledge across multiple categories having lived in China for 5 years.

     

  • Experience

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    Personality Products - Marketing, Promotions & Sourcing Agency

    http://personalityproducts.me

    Co-founder & Director Oct 2003 - Present

    Worked with major retailers & FMCG distributors to create new licensed product lines for different categories including – home , fashion, FMCG promotions, Back To School etc.

    • Licensee – Disney, Marvel, Mattel, Universal, Hasbro, Warner & more – over 14 years of experience in licensing across multi-categories including apparel, fashion, home, back to school & promotions. Complete turnkey supplier to top retail brands in the EU & MENA region – handling every aspect from product development to sourcing & in-store displays.
    • Direct to Retail – “DTR Preferred Supplier” to major retail chains in EU (Metro, Lidl) , Russia (X5), MENA (Landmark, BMA) & India (Future Group, DLF) – supplied range of multi-category licensed products & generic products in the home & fashion departments. Handled product development, sourcing & procurement & in-store displays from start to finish.
    • Promotions – conceptualised & implemented 100+ BTL consumer promotions which included free premiums & licensed partnerships – clients include Unilever, Nestle, Savola etc.
    • International Licensees – designed & supplied seasonal collections of merchandise including apparel, housewares & bedding to several pan-European licensees including Sambro (UK), Evolukids (France), Bezant (Russia), General Trade (Italy) & many more.
    • Toys R Us – supplied licensed furniture to TRU stores in UAE & KSA.
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    Goodmarket (Goodybox) - https://goodybox.me

    Co-founder Jul 2014 - Jan 2016

    Goodmarket is a members-only online market on a mission to make healthy eating easy and affordable for everyone. Our members can choose from over 1000+ best-selling all natural & healthy foods always at 10%-50% off retail prices, delivered right to their doors across the UAE.
    Our technology makes it simple for our customers to shop based on their dietary preferences like vegan, gluten-free, paleo, nut-free etc & we also have a monthly subscription box plan for healthy snacks - Goodybox.

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    ALSHOP.online

    Chief Marketing Officer - Projects 2015

    Was responsible for overseeing the planning, development and execution of new marketing and advertising initiatives including the iPhone 6S launch in the UAE. Primary responsibility was to generate pre-order revenue & increased conversions & sales through a successful organic & inbound marketing strategy through content marketing for key product lines.

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    AIESEC

    National Committee Manager 1999 - 2003

    National Exchange Partnerships & Alumni Manager for AIESEC in India

  • WHAT I BELIEVE IN

    Experience is what you get when you don't get what you want.

  • Skills

    Sales & Marketing

    Business Development

    Licensing

    Digital Marketing

    Business Strategy & Planning

    Operations Management

  • Education

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    University of Pune, India.

    Electrical, Electronics and Communications Engineering, Bachelor of Engineering (BE) 2000 - 2003

    The University of Pune , is a university located in western India, in the city of Pune. It was founded in 1948 and is one of India's premier Universities. Spread over a campus, the university is home to 46 academic departments. The university has been given the highest "A" rating by the National Assessment and Accreditation Council for its overall performance.

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    Bishop's School Pune, India.

    1993 - 2000

    A school with a history of more than a 150 years - one of the premiere schools in India.

  • Let's Chat!

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    Email

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    LinkedIn

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    United Arab Emirates

  • Contact me!

    PO Box 23055 Dubai UAE
    +97155-1169519